{"id":398,"date":"2020-05-18T10:02:21","date_gmt":"2020-05-18T08:02:21","guid":{"rendered":"https:\/\/groevy.com\/?p=398"},"modified":"2020-05-18T10:02:21","modified_gmt":"2020-05-18T08:02:21","slug":"ode-to-the-sensory","status":"publish","type":"post","link":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/","title":{"rendered":"ODE TO THE SENSORY"},"content":{"rendered":"\n

By Bruno Hanck\u00e9 – Managing Director Groevy<\/em><\/p>\n\n\n\n

Now that we can no longer touch each other in these corona times, you begin to notice how important the sensory element is to feeling good. We all have our five senses, we can hear, see, smell, feel and taste. Some of us also have that mystical \u2018sixth sense\u2019. For a long time, I\u2019ve been fascinated by what our brain does with all these stimuli, especially in our professional environment.<\/p>\n\n\n\n

The experience economy<\/p>\n\n\n\n

We are now living in the age of the “experience economy”. Today more than ever, people and consumers are driven by “experiences”. Back in 1999, in their first book “The experience economy”, Pine & Gilmore, two scientists, described how, after the “product economy”, we would shift more and more to an “experience economy”. Not that one would replace the other: products are an important part of our lives, but, more than ever, it\u2019s the story, the people and the values behind those products and services that are important. The hairdressing world would become the environment par excellence, where experiences with people are the most important things, and where products play a supporting role.<\/p>\n\n\n\n

The word \u2018experience\u2019 has become somewhat eroded today. It’s no longer about placing some extra lighting: it’s about much more. It’s about making people feel really good by making the best possible use of all the senses. I regularly give the following example: you\u2019re going to buy a car, and you visit two dealers. If the cars are identical, and we assume that the prices are also the same, then you will buy that car from where you felt the best. You will almost certainly make a rational consideration about things like accessibility, after-sales service, and so on afterwards, but your unconscious purchase decision will have been made based on emotional factors, whether intentionally or not.<\/p>\n\n\n\n

Our brains<\/p>\n\n\n\n

All our stimuli enter through the right side of the brain. This side represents emotions, impressions, images, sound, etc. Very quickly, and with some a little faster than the others, these stimuli are transmitted to the left side, which represents our rationale, and which, above all, needs to feed on data and structure. Or to put it simply: “what a beautiful shirt, that\u2019s really something for me (right side<\/em>)! Oh dear, 150 euro?! No, I can’t\/won\u2019t pay that! (left side<\/em>). Do you understand what I mean? Now, we\u2019re all unique, of course, and one person will linger on the right side a bit longer than another, and need more “right energy” than left, or the other way around. This is also true for music. Imagine you have the radio on, and the programme is interrupted by the news. Half of the listeners (for convenience, let’s call them the “rationals”, who quickly activate the left side) will recognise this as “the news is on”, and the stimulus is classified. The other half are more likely to perceive this as “annoying\u201d, because it doesn’t feel emotionally right. And for the one in ten who are highly susceptible or highly sensitive (and there are more and more people like this in every generation), this interruption will be very annoying, and they will really feel irritated. By the way, this breakdown also applies to your employees on the floor.<\/p>\n\n\n\n

Like music to your ears<\/p>\n\n\n\n

Now that we know what they are doing to our brains, it is important to attune all those stimuli from our different senses to our environment, or at least to the “experience” we want to create for our customers. The music in the shop or hairdresser’s salon should therefore correspond 100% with the ambience there, or, even better, with “the DNA” of your business, should be appreciated by your customers, and create a “hum-along effect” among your employees. After all, the number one experience should be interaction between people. If we can make your employees feel good, that energy will be passed on to your customers.<\/p>\n\n\n\n

And that’s where the snag is nowadays. The flood of music has been around for several decades with the advent of the Internet. Music suppliers nowadays provide music systems with hundreds of music channels. But what is really lacking is the selection of the right music: music that is right in the middle of that “sweet spot” between the DNA of your business, your customers and your employees. At Groevy, we have music consultants who don\u2019t simply fill channels with standard songs, but work with the customer to find his ideal mix. They then use an automatic playlist generator to ensure that you have a new, fully personalised playlist at your disposal every day, made up of a combination of hundreds of genres, parameters and personal preferences of the client and his team.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Bruno Hanck\u00e9 – Managing Director Groevy Now that we can no longer touch each other in these corona times, you begin to notice how important the sensory element is to feeling good. We all have our five senses, we can hear, see, smell, feel and taste. Some of us also have that mystical \u2018sixth […]<\/p>\n","protected":false},"author":3,"featured_media":361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"acf":[],"yoast_head":"\nODE TO THE SENSORY - Groevy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groevy.com\/en\/ode-to-the-sensory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ODE TO THE SENSORY - Groevy\" \/>\n<meta property=\"og:description\" content=\"By Bruno Hanck\u00e9 – Managing Director Groevy Now that we can no longer touch each other in these corona times, you begin to notice how important the sensory element is to feeling good. We all have our five senses, we can hear, see, smell, feel and taste. Some of us also have that mystical \u2018sixth […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/groevy.com\/en\/ode-to-the-sensory\/\" \/>\n<meta property=\"og:site_name\" content=\"Groevy\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T08:02:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/groevy.com\/wp-content\/uploads\/2020\/04\/Pexels_Handshake.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Morgane en Charlotte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morgane en Charlotte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/\"},\"author\":{\"name\":\"Morgane en Charlotte\",\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/#\\\/schema\\\/person\\\/50dc4f097849733bbfe6453ee28f5ae5\"},\"headline\":\"ODE TO THE SENSORY\",\"datePublished\":\"2020-05-18T08:02:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/\"},\"wordCount\":807,\"image\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/groevy.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Pexels_Handshake.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/\",\"url\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/\",\"name\":\"ODE TO THE SENSORY - Groevy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/groevy.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Pexels_Handshake.jpg\",\"datePublished\":\"2020-05-18T08:02:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/#\\\/schema\\\/person\\\/50dc4f097849733bbfe6453ee28f5ae5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/ode-to-the-sensory\\\/#primaryimage\",\"url\":\"https:\\\/\\\/groevy.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Pexels_Handshake.jpg\",\"contentUrl\":\"https:\\\/\\\/groevy.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Pexels_Handshake.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/groevy.com\\\/en\\\/\",\"name\":\"Groevy\",\"description\":\"Shopping sounds great\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/groevy.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/groevy.com\\\/en\\\/#\\\/schema\\\/person\\\/50dc4f097849733bbfe6453ee28f5ae5\",\"name\":\"Morgane en Charlotte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c32ddd23a03534eee01983d92aa47ac1d44335cd9021085b9c4164b9ea2cc209?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c32ddd23a03534eee01983d92aa47ac1d44335cd9021085b9c4164b9ea2cc209?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c32ddd23a03534eee01983d92aa47ac1d44335cd9021085b9c4164b9ea2cc209?s=96&d=mm&r=g\",\"caption\":\"Morgane en Charlotte\"},\"sameAs\":[\"Thomas\"],\"url\":\"https:\\\/\\\/groevy.com\\\/en\\\/author\\\/thomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ODE TO THE SENSORY - Groevy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/","og_locale":"en_US","og_type":"article","og_title":"ODE TO THE SENSORY - Groevy","og_description":"By Bruno Hanck\u00e9 – Managing Director Groevy Now that we can no longer touch each other in these corona times, you begin to notice how important the sensory element is to feeling good. We all have our five senses, we can hear, see, smell, feel and taste. Some of us also have that mystical \u2018sixth […]","og_url":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/","og_site_name":"Groevy","article_published_time":"2020-05-18T08:02:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/groevy.com\/wp-content\/uploads\/2020\/04\/Pexels_Handshake.jpg","type":"image\/jpeg"}],"author":"Morgane en Charlotte","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Morgane en Charlotte","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/#article","isPartOf":{"@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/"},"author":{"name":"Morgane en Charlotte","@id":"https:\/\/groevy.com\/en\/#\/schema\/person\/50dc4f097849733bbfe6453ee28f5ae5"},"headline":"ODE TO THE SENSORY","datePublished":"2020-05-18T08:02:21+00:00","mainEntityOfPage":{"@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/"},"wordCount":807,"image":{"@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/#primaryimage"},"thumbnailUrl":"https:\/\/groevy.com\/wp-content\/uploads\/2020\/04\/Pexels_Handshake.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/","url":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/","name":"ODE TO THE SENSORY - Groevy","isPartOf":{"@id":"https:\/\/groevy.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/#primaryimage"},"image":{"@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/#primaryimage"},"thumbnailUrl":"https:\/\/groevy.com\/wp-content\/uploads\/2020\/04\/Pexels_Handshake.jpg","datePublished":"2020-05-18T08:02:21+00:00","author":{"@id":"https:\/\/groevy.com\/en\/#\/schema\/person\/50dc4f097849733bbfe6453ee28f5ae5"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/groevy.com\/en\/ode-to-the-sensory\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/groevy.com\/en\/ode-to-the-sensory\/#primaryimage","url":"https:\/\/groevy.com\/wp-content\/uploads\/2020\/04\/Pexels_Handshake.jpg","contentUrl":"https:\/\/groevy.com\/wp-content\/uploads\/2020\/04\/Pexels_Handshake.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/groevy.com\/en\/#website","url":"https:\/\/groevy.com\/en\/","name":"Groevy","description":"Shopping sounds great","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/groevy.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/groevy.com\/en\/#\/schema\/person\/50dc4f097849733bbfe6453ee28f5ae5","name":"Morgane en Charlotte","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c32ddd23a03534eee01983d92aa47ac1d44335cd9021085b9c4164b9ea2cc209?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c32ddd23a03534eee01983d92aa47ac1d44335cd9021085b9c4164b9ea2cc209?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c32ddd23a03534eee01983d92aa47ac1d44335cd9021085b9c4164b9ea2cc209?s=96&d=mm&r=g","caption":"Morgane en Charlotte"},"sameAs":["Thomas"],"url":"https:\/\/groevy.com\/en\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":1,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/posts\/398\/revisions\/399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groevy.com\/en\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}